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What Coaches Look for in Recruiting Emails

Flips the script—instead of 'how to write an email,' this explains what coaches are actually evaluating. Helps recruits understand the filter their message goes through.

What this guide covers

  • H2: What Coaches Want (Quick List)
  • H2: Academic Information
  • H3: GPA and Test Scores
  • H3: Course Rigor
  • H2: Athletic Information
  • H3: Verifiable Stats and Times
  • H3: Competition Level Context
  • H2: Video That's Actually Useful
  • H3: Highlight Length and Format
  • H3: What Coaches Look for in Film
  • H2: Schedule and Availability
  • H2: What Coaches Don't Care About
  • H2: Red Flags That Get Emails Deleted
  • H2: Putting It All Together

Important

NCAA and institutional policies change. This guide is for general education—not legal or compliance advice. Verify current rules with official sources.

  • Preferences vary by coach and program
  • Do not guarantee what will get a response
  • Note video formats and preferences differ by sport

Related on college-coaches.com

Sport staff contact lists

Know what coaches want to see? Now get the contacts to send it—verified coaching staff emails by sport.

Frequently asked questions

Do coaches check GPA before watching video?
Many do, especially at academically selective schools. Academics often filter recruits before athletic evaluation.
How important is the subject line?
Very. A clear subject line (name, grad year, position) helps coaches sort and find your email later.
Do coaches care about club vs high school stats?
Both matter. Club provides more context for some sports; high school validates local performance. Include both.
What video mistakes annoy coaches?
Too long (over 5 minutes), no timestamps, poor video quality, highlights with no context, full games with no guidance.
Should I include my parent's contact information?
Optional for initial emails. Coaches primarily want to communicate with the athlete. Parents can be involved later.
What academic info should I include if I haven't taken the SAT yet?
Include your GPA and current course schedule. Note your planned test dates.